Makers of Sport Podcast #80
"In the environment, things need to be simplified, they need to have a quick read. You scale things very differently in environmental graphics than typical graphic design applications."
Amy Lukas, Cameron Smith and Molly Mazzolini—co-founders & creative partners of Infinite Scale—join the show to tell the story of their environmental design firm.
The three partners give us a view into their individual backgrounds and tell the story of how they met and what led to eventually founding their own design firm.
Cameron & Amy discuss how they landed their first major project for a the NFL and shares a bit about their design and pitch process, including assessing a city and the opportunity for design.
Additionally, Molly shares how they approach branding from a strategic and relationship perspective; as well as explains what a brand activation is.
Amy gives us some insight into their work culture and why it is very important to growing and sustaining a reputable design firm.
Lastly, we discuss ReScale; the green initiative of recycling and repurposing one-off environmental assets into other products.
- Infinite Scale's Twitter
- Infinite Scale
- Utah Jazz uni unveiling
- College Football Playoff by Pentagram
- Sports Business Journal article on CFP Playoff design
- 2016 NHL All-Star Identity by Fanbrandz
- Paul Conway, NHL CD
- Hatch Show Print
- Kyle Field wayfinding signage
- Populous, Kansas City
- University of Cincinnati DAAP
- NHL Green
- The Green Sport Alliance
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