Blake Griffin Gets a New Brand Identity

Award-winning London (UK) design firm, Sawdust, recently worked with the Jordan brand to create a visual identity for Blake Griffin. The lettermark will be used on Blake's Jumpman sneakers as well as t-shirts and merchandise. 

The lettermark clearly represents wings which is representative of Blake's tremendous leaping ability. From a marketing perspective, Blake is a perfect fit for the Jumpman brand.

Sawdust is an award-winning creative partnership between Rob Gonzalez and Jonathan Quainton of the UK. They focus on bespoke typography, image-making and visual identity across a diverse range of sectors. Their work has been featured in publications such as Creative Review, IdN, Print, AIGA, Computer Arts and D&AD just to name a few.

For more images of the work, as well as to view more about the design firm, check out their site.