Conversations at the intersection of sports, design and creativity


William Peebles

Makers of Sport Podcast #106

May 12, 2020
William Peebles

William Peebles, Founder & Maker at Huntington Base Ball Co. in Boston, joins this episode to discuss industrial design, being a maker in the sports product industry and turning his love of baseball into a lifestyle business.

We begin with William's time in art school which led to working as a designer at Reebok during their prime when endorsers were athletes like Shawn Kemp, Shaq, Allen Iverson, Frank Thomas and more.

It was here he decided to take a crack at making his own baseball as a side project. It was not good. In fact, it was so bad he thought he'd never make another one again and moved onto working in other industries for a decade.

A couple of economic downturns and layoffs over the next 10 years would force Peebles into making taking a second chance. He read, he researched, he practiced; 11 years later, William's passion for revitalizing relics from baseball's past has turned into a business and well-crafted brand at Huntington Base Ball Co.

Listen along as William shares his story.

Mentions Include:

My next guest is Dane Storrusten, Sr. Creative Director at the NFL in L.A. Dane is also known online as Gridiron Labs, a freelance design studio where he takes on work and conducts creative experiments from time to time in the sports vertical.

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