Conversations at the intersection of sports, design and creativity


I wanted to create a podcast that was for me and people like me; people that love sports, design, technology and creativity but crave a higher level of conversation about it. Conversations that are more objective about the branding, design, copywriting, advertising, technology and creativity of sports rather than the subjective level a fan might bring to the conversation.

About Makers of Sport

Makers of Sport® is a podcast and social media brand founded in March 2014 by sports designer and creative director, Adam Martin. The show focuses on the intersection of sports and the creative business. Through the podcast, Adam engages in conversations with graphic designers, creative directors, photographers, filmmakers, animators, startup founders, product creators and more in the sports industry. The social channels on Twitter and Instagram also provide commentary, insight and news on sports design. To hear more on the story of the show, listen to Episode 25: The Interception Show where sports branding veteran Joe Bosack turns the mic on the host.

In addition to the podcast, a private member community was created in 2016 for listeners and fans to both support the show, as well as engage with Adam and his colleagues on a more intimate and consistent basis. In early 2020, Makers of Sport® launched a store.

About Adam

Adam Martin is a sports designer and creative director based out of Lexington, Kentucky. He has worked in both print and interactive mediums, currently focusing on providing visual design, creative content and brand strategy to clients in sports and entertainment through his company, T/A Martin Studio.

Adam has been working in the creative side of the sport business since 2005 upon graduating with a B.F.A. in Graphic Design from Eastern Kentucky University. Soon after graduation he was hired as a graphic designer, later transitioning into an interactive designer at the renown Host Communications, a national collegiate sports marketing firm that was acquired by IMG World in 2007 and since merged with Learfield to become Learfield IMG College. While at Host Communications, Adam had the pleasure of working with many high-profile athletic programs and sports properties such as the University of Michigan, University of Kentucky, University of Tennessee, University of Texas, Southeastern Conference (SEC) and the NCAA. He left the company to found his own design studio, where he continues to service clients in the sports business today.

Additonally, Adam a recognized speaker and/or moderator on the topic of sports branding, creativity, graphic design, freelancing and podcasting. Recent engagements include MLC Connect, Gatton College of Business at University of Kentucky, and AIGA Richmond. He has been interviewed on numerous podcasts, a list of which can be seen at his LinkedIn proifle, and has been featured as a top #sportbiz follow on Sports Geek and Sporttechie.

To hire Adam or his design studio, please reach out at his company' s website.